Ad nerds are special. They are always scribbling away in little notebooks and doodling on napkins. Which is awesome, unless you write a totally brilliant line down on the back of a band flyer, and then accidentally leave it in a coffee shop. Or you wake up in the middle of the night and sketch that great thumbnail... somewhere. Or unless you’re a professor of advertising and you have to collect, decifer and grade a bunch of little napkins and miscellaneous notebooks and large sheets of newsprint and torn tracing paper and... you see the problem.

Wow! Wouldn’t it be great if a person could collect all the steps of a project into one small pocket-sized book? And it would be even better if the book itself was laid out in the kind of comprehensive, logical order you know you’re SUPPOSED to follow when trying to think of an idea, but that it’s so tempting to just skip over...