Assignments

A good way to build an advertising portfolio is to start with a single ad, then work on a series (a campaign) in one medium, and then move on to integrated campaigns that include many different mediums and executions. Solving a problem within certain constraints is the essence of all communication design – it actually helps to have an “assignment,” even if it’s one you give yourself, instead of freaking yourself out with a totally blank page.

The attached assignments are written to correlate with the sections of the Little Big Idea Books. Use them as part of a class or on your own.

If you are pleased with the results, post them on the Little Big Idea Book facebook page or email them to me here. Good luck!

  Assignment 1: 

image-based ad for a product you use.

  Assignment 2: 

copy-based campaign for a restaurant you like.

  Assignment 3: 

poster series for a cause you believe in.

  Assignment 4: 

sustainable campaign for a sustainable product.

  Assignment 5: 

e-campaign for an e-business.

  Assignment 6: 

big solution for a big problem.

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